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The Elevated Brands Acquires The Gent’s Place

Massage Heights' new company, The Elevated Brands, makes its first acquisition.

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By: Marie Redding

Senior Editor, Rodman Media

Massage Heights, a family-owned, membership-based therapeutic services franchise company,
has established a new holding company, The Elevated Brands. It is also announcing that The Elevated Brands has acquired its first company, The Gent’s Place.

The Elevated Brands will lead the efforts to grow The Gent’s Place, on a national level through franchising. The grooming and lifestyle club, which was founded in 2008, has three locations in Texas and one in Kansas City.

New Leadership

The Elevated Brands also has a new CEO, Glenn Franson. Franson said, “Over the last 12 years, we’ve grown Massage Heights from a single location to more than 140 retreats across the U.S. and Canada. Now, through The Elevated Brands, we are able to leverage our collective experience to build a family of lifestyle brands that are dedicated to the well-being of those they serve.”

Franson continued, “We were instantly attracted to The Gents Place as The Elevated Brands’ first acquisition and incredibly impressed with what the brand founder, Ben Davis, has created. His passion to help gentlemen look and feel their best so they can change the world is inspiring. The Gents Place truly embodies everything The Elevated Brands stands for and we look forward to working with them to propel The Gents Place brand to nationwide franchise growth.”

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